WHOLE FOODS

The Challenge: Whole Foods is widely known for selling a wide range of wholesome, organic and natural foods. But with so many other healthy grocery store options to choose from, why go to Whole Foods?

The Solution: Appeal to millennial consumers by presenting Whole Foods not as a grocery store, but as a vibrant shopping experience and social marketplace — as chock full of juicy romantic prospects as it is with organic hemp granolas. Why spend your Saturday morning flicking through a dating app when you can run into your next partner naturally? This out of home campaign would run in subway stations and on the exterior of Whole Foods stores.