SOLAR ENERGY INDUSTRIES ASSOCIATION

The Challenge: Climate change is happening. One of the ways we can all pitch in to prevent catastrophe is by cutting down on our carbon emissions and switching to solar power. But how can we convince people to invest now to prevent a future that’s almost too apocalyptic to imagine?

The Solution: Paint the picture. Put an image to the science, warnings of sea levels rising, draught and flooding, and the effects they’re sure to have on our cities and homes. Then go a step further — and employ a slightly more lighthearted tone — by casting the next generation of creatures that could evolve to inhabit a changed world.