GRAPE NUTS

The Challenge: Grape Nuts pack all the nutritional power and wholesome vitamins and minerals you need to climb your own personal mountain — especially if you’re an active millennial. And yet, Grape Nuts aren’t not exactly the go-to cereal choice for young people in 2019.

The Solution: Why are Grape Nuts called Grape Nuts? No one really knows. But when a breakfast does its job so well — keeping you amped up and satisfied and all day long — its name shouldn’t have to make sense. That’s the central point of this campaign, meant to grab the attention of passerby and give this classic cereal brand a fresh, irreverent and modern appeal.

Popular nonsensical stock photos from around the internet serve as the canvas for these ads